This course gives students a general introduction into the world of digital
marketing. The content allows students the opportunity to develop essential
skills needed to enter the marketing industry and be able to perform
professionally within the workplace or progress onto higher education.
This qualification gives learners experience of the breadth and depth of the
sector that will prepare them for further study or training.
Knowledge learnt, and activities and skills involved in the programme will
provide students with a sound background when investigating their future
employment and career planning.